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Long Live The Better Brand
Disclaimer: I’m not talking about “Brand Marketing”. I actually hate the fact that people can get away with adding the word “marketing” after a concept they don’t understand. Branding, brand...
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Ecosystems of Industry (Lessons From Planet Earth)
I was recently going back through some of my favorite episodes of Planet Earth. if you haven’t seen it, it’s an incredibly series about all the different ecosystems and forms of life on our plant. Its...
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Marketing Lessons From The Great Don Quixote | Guest Blog from Jeremy Anderberg
There’s a saying from the Old Testament of the Bible that says, “There is nothing new under the sun.” Even if you aren’t a religious person, I think it’s obvious that there is some truth to this...
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You’re Missing The Point AKA Your Missing Point
“A man’s character may be learned from the adjectives which he habitually uses in conversation.” Mark Twain Social media has always been about engagement. Whether it’s people interaction with people,...
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The Invasion of The…Us
Everyone has their own required dimensions for a safe comfort zone, at least in the physical world. Until recently that’s all we’ve had to worry about, but how do we define our comfort zone when it...
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‘Because We Can’ vs. ‘Because We Should’
I was watching Jim Gaffigan‘s Mr. Universe special the other day and something he said really stuck with me. He talks about how everyone in the world know’s how terrible McDonalds is for us, and how...
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Culture, Context, and The Hunt for Relevancy
The consumers of the world have taken control of the media they consume. In doing so, they’ve filtered the mix of content that they’re willing to consume based on their unique lifestyle. The products...
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Practical Advice For Smarter Social
It’s funny how much information we never use. We’re too busy to try something new or to break away from the patterns and processes that have kept us going this long. There are several things I know I...
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The Building Blocks of Decoding Data | Guest Blog By Greg Gerik
Note from Mike: Greg Gerik is one of the few people I’ve talked to (including myself) who really has a grip on how data is shaping everything in the modern world. He thrives on understanding and...
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Stock Photos Must Die, and Other Undefined Trends
2013 has been a pretty big year in business, marketing, technology, and life in general. We’re not quite halfway through and the marketing world has been tossed around like a light disk in Tron. (Nerd...
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Don’t Call It Customer Service If…
You’re Not Serving Your Customers! I usually don’t talk about specific brands or companies and when I do it’s usually because they’ve done something great. I’m stepping outside of my comfort zone for...
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Dear Google+ … You Could Be Better
Dear Google, I’ve been spending the majority of my waking hours embedded in social media for the better part of the last decade. I have a deep admiration for your company and most of the things you do....
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